Cuba Family Law
UI Design & Digital Design.
Role
Lead UI Design
Lead Digital Design
Platform
WordPress
Design Tools
Figma – wireframing, prototyping, UI Design
Adobe Illustrator – vector artwork
Trello – project management
Cuba Family has been a knowledge leader in family law for over twenty-five years. However, their digital presence had become dated and difficult to use. As part of a website refresh, I investigated how best to restructure the content to better performance for the user and the business.
Clean, clear design of what services they offer
Research
Cuba Family Law is fortunate to have a wealth of site analytics, which set the groundwork for our team to identify pages that were popular and those that were under-performing. We also undertook a comparative analysis of other family law firms and accommodation websites to identify best practices and features, as well as visual inspiration.
Clean, Simple UI design on Mobile
UI Design
The priority for UI design was to create an accessible, aesthetically pleasing design that reflected the modern values and approach of the 25-year-old business in the community.
All photography for the new site was taken on location to reflect the genuine staff and the warm atmosphere people will experience once they use Cuba Family Law services.
Physical signage for the office
Marketing collateral
Digital marketing billboard campaigns
Digital marketing billboard campaigns