Caring Families Aotearoa
UI Design & Graphic Design
Role
Lead UI Design
Lead Graphic Design
Platform
WordPress
Design Tools
Figma – wireframing, prototyping, UI Design
Adobe Illustrator – vector artwork
Trello – project management
Caring Families Aotearoa and Fostering Kids New Zealand were merged in 2019 to become Caring Families Aotearoa. Our team was in charge of creating a single digital presence for these two separate fostering/supporting caregiver’s websites to give the community a cohesive and streamlined online experience.
Caring Families desktop homepage design showcase categories
Research
The biggest challenge in creating the new structure was consolidating over 100 services. The services were similar across locations but had different names. A series of both open and closed card sorting exercises with real users was conducted in order to determine what services should be renamed and reorganized best.
key Findings
We could consolidate from an initial 100 services to around 35 that would sit within nine categories. No more double-ups or ambiguous service names!
Pages of Caring Families Aotearoa on desktop and ipad
UI Design
UI design prioritised creating an accessible, aesthetically pleasing layout that reflected the community’s diversity and the organisation’s new modern direction.
All photography included in the new site was taken on location to reflect the genuine staff and people who use CFA services.